It’s one thing to talk about celebrity authors or authors that we’ve been in love with since childhood. Madeleine L’Engle, Stephen King, Neal Stephenson, Terry Pratchett, Neil Gaiman, Isaac Asimov. There are few quibbles about their right to be in the hallowed halls of fame.
But what happens when a “nobody” rises to fame? What happens when somebody much like yourself (or — horrors! — even less experienced than yourself) becomes popular or is touted as great by those around you?
Have you ever heard that little voice whispering, “Why are they getting all the attention? What about me?”
The Plight of Boromir
Boromir fell into this trap. From the beginning, he was envious of Frodo’s assignment as the Ring Bearer. He could not believe that this inferior little person was being given this enormous responsibility and the much-desired Ring of Power. Why was this fluffy-footed little halfling getting all the attention?
Eventually, his envy (which was really rooted in his pride — another dangerous thing that twists our view of the world) caused the breaking of the Fellowship and the departure of the Ring to Mordor in the hands of two unprotected hobbits. His blind desire for the Ring and contempt for the chosen Ring Bearer put the world into more danger than ever. Instead of protecting and supporting the one who was chosen to carry the burden, he drove him away and into the grasp of the treacherous Gollum.
Envy clouds your view
Envy has never ended well for fantasy characters. The Queen step-mother of Snow White was obsessed with being the most beautiful and it twisted her into the most wicked. Whatever you focus on and give attention to will loom larger in your mind. The step-sisters of Cinderella were terribly envious of her beauty and overall sweetness. They mutilated themselves, trying to fit her mold (the slipper). They could have had a wonderful life as the sisters of the new Queen, but instead their eyes were pecked out by vengeful birds or they were relegated to servanthood, depending on the story version.
When you are busy envying someone else’s success, you are wasting energy. Not only that, but envy leads to blindness and poor decision-making. Two common pitfalls: either you will try to copy the other person’s success (without considering whether it fits your own brand and personality and goals) or you will reject their entire approach (missing out on some excellent tactics because you simply Will… Not… Be… Like… Them).
The cure for green-eye disease
The next time you see someone promoted for something they’re doing well, and you get the greens, try this recipe for a cure. I have it on good authority that the success rate is over 95% if applied consistently whenever symptoms appear.
First of all, remind yourself of the truth. Put it on a post-it note: “Envy is ignorance” – Ralph Waldo Emerson. “There are enough readers for everyone.” Bookmark a few statistics or articles that remind you: today’s marketplace rewards cooperation, not competition. Return to them when you need a reminder.
Next, take positive action towards the other author. Congratulate them. Learn from their success. Share their story on social media. Celebrate with them. Don’t let the green-eyed monster climb onto your back and wrap his long, slimy fingers over your eyes.
Envy isn’t new and it isn’t just you. Here are some articles that may help:
We are stronger together
One of the core values of the #SpecFicCollective is that we are stronger together than we are apart. Today’s publishing landscape is not the same cutthroat situation that it was when a few publishers had only a few spots each year for a few books. There was a time when authors might have been rewarded for acting competitively instead of cooperatively.
But today is not that day.
Today, an individual author may have what it takes to succeed alone. But a Fellowship of authors will always do better — if we are working together with the shared understanding that success for one contributes to the success of all. Acts of generosity, mutual promotion, shared readership and collaborative marketing are exponentially more effective in today’s world of social media and book marketing.
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- Search online for an author in your genre who received an award or recognition. Someone who is being interviewed on a big name website. Now promote their book. Say something nice about them. Celebrate their success.
- Think back to the last time you were attacked by the green-eyed monster. Write a private journal entry stating what happened and why you envied the other person. End the entry by saying something nice about the person and with this statement: “Their success does not detract from mine. There is enough success for both of us.”
- Leave a comment below and share your thoughts. Do you agree that we are stronger together than apart? Or do you see other authors as your competition? Why or why not?