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Publishing… the final frontier. These are the voyages…

Without a plan, there's a lot of space you can get lost in.

“Space: the final frontier. These are the voyages of the starship Enterprise. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.”

These words framed the audience’s understanding and expectations for each episode of Star Trek, the original series.

We, too, have a mission.

“The Spec Fic Collective is a global network of authors, publishers and supporters who work together cooperatively and strategically to reach new readers and make lifelong fans in the speculative fiction genres.”

There’s more here than meets the eye.

Global network: We may start as a core group that met at the Realm Makers conference or via Facebook writing groups, but we will grow beyond our current membership and geography. We will reach out to influential and established members of the speculative fiction writing landscape. This Collective is not meant to stay insular or small.

Authors, publishers and supporters: The Collective isn’t just for writers. It’s for editors, for publishers, for cover artists and illustrators, for social media and Internet marketers, for school principals and parents, for filmmakers and script writers, for producers and video game programmers, for musicians who compose soundtracks and voice actors who narrate audiobooks. In a culture more and more geared towards visuals and video, authors are wise to expand their vision — and their publishing team.

Work together cooperatively and strategically: This venture is all about collaboration. When Inigo the master swordsman and hired killer has you backed against the crumbling wall and starts pushing you over the cliff, you need to be able to smile and say, “I know something you do not know.” Only it is not, “I am not left-handed.” The secret you know is this: “I am not alone!” As part of the Collective, you will be encouraged to collect a team around you that creates mutual momentum and propels your whole group forward. The strategies we share will help you focus your efforts on what matters most and what will bring the most results.

To reach new readers and make lifelong fans: Everything in business boils down to this. You need to find ways to convert strangers into customers (readers). Then you need to keep the readers who love your work coming back for more and get them so excited about it that they can’t keep it to themselves (fans). It’s a brave new world for publishing and it’s time for some brave new ways of making fans. We’ll examine what’s working for creative entrepreneurs so you can experiment and see what works for you.

In the speculative fiction genres: We’re all here because we’re more than writers, we are unreasonably zealous fans of worlds and characters and creatures that we revel in with every word, every image, every quippy one-liner and dramatic quote that we’ll never forget. Some worlds we encountered as children, and others we created ourselves. The mundane world is not enough for us, because deep down we know we were created for something more. As a Collective, we reinforce this passion in each other and keep the flame of wild imagination alive.

That’s the mission.

That’s what the coming months of posts will be about. We’ll talk about business strategies. We’ll feature success stories. We’ll offer usable tools and tactics. We’ll have celebrity guests and celebrate the popularity of spec fic movies, even as we analyze what’s helping them smash box office records.

All of it towards the mission. And really, the mission is your success. And mine. Because collaboration makes us stronger.

For the unity of the Collective!
For our success!
For the assimilation of the galaxy!

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